American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Boost Powder is an anti-gravity powder with a matte finish, helping to build texture for your hair. Designed specifically to help thinning and curly hair. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.