```html Joico - Defy Damage Protective Shampoo For Bond-Strengthening & Color Longevity (1000ml) Transform your hair care routine with Joico Defy Damage Protective Shampoo, specially formulated to strengthen hair bonds and enhance color longevity. This professional-grade shampoo is designed for those who want to maintain vibrant, healthy hair while protecting it from environmental damage. With its unique blend of ingredients, this shampoo not only cleanses but also fortifies your hair, making it a standout choice for color-treated and damaged hair. Key Ingredients SmartRelease Technology: Infuses hair with a blend of rosehip oil, arginine, and keratin to repair and protect hair from damage. Color Guard Complex: Helps to lock in color and prevent fading, ensuring your hair remains vibrant and fresh. Hydrating Agents: Provide moisture and nourishment, leaving hair soft, shiny, and manageable. Benefits Strengthens and repairs hair bonds for enhanced resilience. Maintains color vibrancy and longevity, reducing the need for frequent touch-ups. Hydrates and nourishes hair, promoting a healthy shine. How to Use Wet your hair thoroughly with warm water. Apply a generous amount of Joico Defy Damage Protective Shampoo to your scalp and hair. Massage gently into your hair and scalp, then rinse thoroughly. For best results, follow with Joico Defy Damage Conditioner. Suitable For All hair types, especially color-treated and damaged hair. Concerns such as color fading, dryness, and hair breakage. Additional Information Cruelty-Free: Yes Vegan: Yes Paraben-Free: Yes Sulfate-Free: Yes