American Crew Shave & Beard Beard Serum, 50 ml, Oils for Men, The American Crew Shave & Beard Beard Serum caring oil ensures that your beard will become something you can be truly proud of! Characteristics: keeps the beard healthy and shiny softens the beard How to use: Apply a small amount of oil to the palm of your hand and use your fingers to rub it into your beard and face.